Alcoholic drinks are part of many social occasions. They are meant to be enjoyable and fun. They create a sense of community when toasting and strengthen cohesion with toasts and other drinking rituals. But without limits and a socially acceptable framework, alcohol is no longer a stimulant. Traditional rituals and rules give drinking a structure and ultimately also orientation.
The consumption of alcohol has played an important role across cultures, and especially the central European culture for many centuries. In the form of various spirits, rituals, glasses, serving methods and temperatures, it always conveys a certain symbolism - for example, when we raise a glass for or to someone to wish them good luck and health, or when we clink glasses with each other to seal a friendship.
Whether weddings, birthdays, anniversaries or similar - drinking rituals and the consumption of alcohol in general have become an integral part of life. Drinking rituals have also played a major role outside of celebrations, especially at mealtimes, and have done so for many centuries. For example, it is customary to serve an aperitif before and a schnapps after a three-or-more-course meal to round off the meal as a social event. Or a simple cheese platter can be enhanced with a fine Apple or Pear schnapps on a sunny afternoon.
The way in which alcohol is enjoyed, the culturally prescribed ritual of drinking, provides structure.